Friday, February 1, 2019

Vintage 1950s Chocolatiers Schrafft's

Vintage 1950s

Schraftts' Chocolates

A beautiful box of chocolates just says, Valentine's Day (among other celebrations.  I thought it would be fun to look up some of the popular chocolatiers of the 1950s. Enjoy your walk down memory lane.

Schrafft's was a candy, chocolate, cake and later ice cream company based in Sullivan SquareCharlestown, Massachusetts.
          Schrafft's was founded as a candy company by William F. Schrafft in Boston, in 1861. Frank Shattuck took over in 1898, expanding the company to include restaurants. By 1915, they had nine stores in Manhattan, one in Brooklyn, and one in Syracuse, NY as well as the facility in Boston. They had grown to 22 stores in 1923, 42 stores in 1934, and 55 stores in 1968.
          Schrafft's sponsored the 1959 CBS telecast of The Wizard of Oz, the first of the film's annual telecasts (it had been shown only once before on television in 1956).
                PET milk purchased Schrafft's in 1967, breaking the restaurant, cake, and candy operations into separate companies. Only the ice cream line survived, having been purchased by the LeSauvage family, owners of several ice cream labels. The New York-New York Hotel and Casino in Las Vegas features a Schrafft's Ice Cream parlor.
          In 1968, in an attempt to broaden their customer base, Schrafft's commissioned a 60-second television commercial from pop artist Andy Warhol.
          In 1981 Schrafft's Candy Co. announced the would close after 120 years of making popular chocolates, mints, lollipops, etc.

          So, taste buds ready for some sweets now?

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