Vintage 1950's
See's Candies
A beautiful box of chocolates just says, Valentine's Day (among other celebrations. I thought it would be fun to look up some of the popular chocolatiers of the 1950s. Enjoy your walk down memory lane.
See's Candies is an American manufacturer and distributor of candy, particularly chocolates. It was founded by Charles See, his wife Florence, and his mother Mary in Los Angeles, California in 1921. The company is now headquartered in South San Francisco, California.
In 1936 See's opened a shop in San Francisco. It moved operations to make creams and truffles to South City in order to take advantage of the location's cool weather.
In 1972, the See family sold the company, to Berkshire Hathaway. On January 3, 1972, Blue Chip obtained a controlling interest in See's Candy Shops. Blue Chip later acquired 100% of See's for an overall price of $25 million. Wesco Financial Corporation was an 80.1% owned subsidiary of Blue Chip Stamps until its complete merger into Berkshire Hathaway in 201. Warren Buffett has called See's "the prototype of a dream business."
The couverture chocolate used by See's is provided by the nearby Guittard Chocolate Company. Couverture chocolate is made with cocoa butter which is richer than compound chocolate. On June 20, 2012, See's Candies made it into the Guinness Book of World Records for the world's largest lollipop, weighing 7,003 pounds (3,177 kg) and a length of 4 feet (1.2 m) and 8.75 inches (22.2 cm). The previous largest lollipop record stood at a hefty 6,514 pounds (2,955 kg). This giant chocolate lollipop represented 145,000 regular-size lollipops.
In 1952, Lucille Ball and Vivian Vance spent a half day at the See's Candies store in Los Angeles, learning to dip chocolates and work the production line. The episode "Job Switching" of I Love Lucy became one of the most popular in the show's history
So, taste buds ready for some chocolate now?
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