Vintage
1950s
Schraftts'
Chocolates
A beautiful box of
chocolates just says, Valentine's Day (among other celebrations. I thought it would be fun to look up some of
the popular chocolatiers of the 1950s. Enjoy your walk down memory lane.
Schrafft's was a candy, chocolate, cake and later
ice cream company based in Sullivan Square, Charlestown,
Massachusetts.
Schrafft's was founded as a candy company by
William F. Schrafft in Boston, in 1861. Frank Shattuck took over in 1898,
expanding the company to include restaurants. By 1915, they had nine stores in
Manhattan, one in Brooklyn, and one in Syracuse, NY as well as the facility in
Boston. They had grown to 22 stores in 1923, 42 stores in 1934, and 55
stores in 1968.
Schrafft's
sponsored the 1959 CBS telecast of The
Wizard of Oz, the
first of the film's annual telecasts (it had been shown only once before on
television in 1956).
PET milk purchased Schrafft's in 1967, breaking
the restaurant, cake, and candy operations into separate companies. Only the
ice cream line survived, having been purchased by the LeSauvage family, owners
of several ice cream labels. The New York-New York Hotel and Casino in Las
Vegas features a Schrafft's Ice Cream parlor.
In
1968, in an attempt to broaden their customer base, Schrafft's commissioned a
60-second television commercial from pop artist Andy Warhol.
In 1981 Schrafft's
Candy Co.
announced the would close after 120 years of making popular chocolates, mints,
lollipops, etc.
So, taste
buds ready for some sweets now?
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